hMAG, Hoboken Lifestyle Magazine


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Two years and growing…

Published on November 23, 2011 Welcome Letter by Diana Schwaeble

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Ahhh, the holidays are here and with it comes large meals shared with family and friends, the search for the perfect gift and a chance to reflect on the year.

Here at hMAG, we’ve reached our second anniversary.  We look back with pride on what we have accomplished and hope to continue to expand your world. Since the beginning, hMAG has brought you stunning images of artists’ studios, local cuisine, and local models. We’ve brought you behind the scenes of the Macy’s Thanksgiving Day parade, shown you what it’s like to be in a cover band and brought to life the storied past of Hoboken’s firehouses. We’ve shown you faces too. Who could forget Batman or Hoboken’s very own mermaid Georgia Luch?

In this issue, we bring you behind the scenes again. Have you ever looked around a crowded local restaurant and thought, “I could do that.” We’ll show you what it actually takes to own your own bar in Hoboken through the eyes of three established business owners – Dave Jacey of the Black Bear, David Carney of the Madison, and Aidan Boyle of McSwiggan’s.

We also give you the voices of Hoboken’s heroes in Heritage as our writer talks with veterans about their triumphs and hardships. On Veteran’s Day, troops all over the United States are honored for their service. But many servicemen will tell you, it’s not just about a single day. Here in Hoboken, the American Legion Post 107 continues its mission to provide support to all troops.

As the year draws to a close, we look ahead to the future. I’ll be writing about what I love – namely, the local music scene, delicious cocktails, and of course, the people.

I’m proud to join a team that celebrates positivity and I’m grateful to all who have come before me. The list of talented photographers and writers is long, but I’d be remiss if I didn’t mention the incomparable Chris Halleron, who helped launch this publication.

This year, we hope to bring you stories that will make you laugh or perhaps even motivate you. And while the winter chill has you thinking of fireplaces and warm drinks at your favorite local, we are thinking ahead to the summer and next year’s music fest, which we hope will rival Lollapalooza.

So bring us your quirky, your fabulous, or just plain fun. We want to hear from you. We thank you and invite you along on our journey.

Enthusiastically yours,
Diana Schwaeble – Managing Editor & all of the hMAG Team

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h Mixers Big Fun at Biggie’s

May 17, 2013 posted 22 hours ago h Mixers by Diana Schwaeble

It was go big or go home at the latest hMAG mixer on Thursday, May 16 at Biggie’s on Newark Street! The party kicked off early with a hundred or so friends of the magazine in attendance…


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Faces David Fagin

May 17, 2013 posted 23 hours ago Faces by Diana Schwaeble

Sometimes it just takes a nudge to do something selfless. For David Fagin, it was a phone call from his mother that prompted him to write the song “Boston Strong” after the Boston Marathon incident…


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h Now Casino Night a Win for the Rotary

May 6, 2013 posted 12 days ago h Now by Diana Schwaeble

The second annual Casino Night at the Hoboken Elks Lodge was a win for the hundreds of well-dressed Hobokenites who attended the latest hMAG event for charity on..


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h Fit Yoga for All

May 3, 2013 posted 15 days ago h Fit by Diana Schwaeble

There are plenty of health and exercise programs out there – all promising a better you. Better abs, better fitness, a better body – basically you, but without the extra 20 pounds you gained this winter. But how many can also promise…


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Faces Ocean Clark

April 25, 2013 posted 23 days ago Faces by Diana Schwaeble

Artists often struggle for years, but painter Ocean Clark believes that one painting a day will allow any artist to make a living. And he should know. For years, he paid his bills by doing just that as a street artist…


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h Now Striding for Hope and a Cure

April 16, 2013 posted 32 days ago h Now by Diana Schwaeble

This Saturday, April 20 is the “Stride For the Cure” event at the Meadowlands Racetrack. All the proceeds raised from the event will go to the American Cancer Society…


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Bokenology Carmen from Baja

April 11, 2013 posted 37 days ago Bokenology by Diana Schwaeble

Carmen is one of the friendly staff members who promises to make you a Margarita you won’t soon forget. Baja is known for their Margaritas..


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Feature Lords of Hoboken

April 1, 2013 posted 47 days ago Feature by Diana Schwaeble

Chris Bray and David Miller sit at the same table every day. Against the wall, removed from the constant chatter at the bar, but still in sight of it. Their view takes in the expanse of River Street and parts of lower Manhattan…


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Out of Dodge Landmarks, Pelicans, and Rides

April 1, 2013 posted 47 days ago Out of Dodge by Diana Schwaeble

One walk down Bourbon Street and the bars beckon, offering 3 for 1 beer specials, beads, and all-night music. Yes, it’s lit up like Time Square, and you’ll..


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Welcome Letter A City of Dreams

April 1, 2013 posted 47 days ago Welcome Letter by Diana Schwaeble

Dreams are the stuff that we plot our future with, imagine new realities, and create a lasting monument. Hoboken is a city that sits on the edge of..



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