Two years and growing…

November 23, 2011 posted 180 days ago Welcome Letter Diana Schwaeble

Ahhh, the holidays are here and with it comes large meals shared with family and friends, the search for the perfect gift and a chance to reflect on the year.

Here at hMAG, we’ve reached our second anniversary.  We look back with pride on what we have accomplished and hope to continue to expand your world. Since the beginning, hMAG has brought you stunning images of artists’ studios, local cuisine, and local models. We’ve brought you behind the scenes of the Macy’s Thanksgiving Day parade, shown you what it’s like to be in a cover band and brought to life the storied past of Hoboken’s firehouses. We’ve shown you faces too. Who could forget Batman or Hoboken’s very own mermaid Georgia Luch?

In this issue, we bring you behind the scenes again. Have you ever looked around a crowded local restaurant and thought, “I could do that.” We’ll show you what it actually takes to own your own bar in Hoboken through the eyes of three established business owners – Dave Jacey of the Black Bear, David Carney of the Madison, and Aidan Boyle of McSwiggan’s.

We also give you the voices of Hoboken’s heroes in Heritage as our writer talks with veterans about their triumphs and hardships. On Veteran’s Day, troops all over the United States are honored for their service. But many servicemen will tell you, it’s not just about a single day. Here in Hoboken, the American Legion Post 107 continues its mission to provide support to all troops.

As the year draws to a close, we look ahead to the future. I’ll be writing about what I love – namely, the local music scene, delicious cocktails, and of course, the people.

I’m proud to join a team that celebrates positivity and I’m grateful to all who have come before me. The list of talented photographers and writers is long, but I’d be remiss if I didn’t mention the incomparable Chris Halleron, who helped launch this publication.

This year, we hope to bring you stories that will make you laugh or perhaps even motivate you. And while the winter chill has you thinking of fireplaces and warm drinks at your favorite local, we are thinking ahead to the summer and next year’s music fest, which we hope will rival Lollapalooza.

So bring us your quirky, your fabulous, or just plain fun. We want to hear from you. We thank you and invite you along on our journey.

Enthusiastically yours,
Diana Schwaeble – Managing Editor & all of the hMAG Team



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Bokenology David from Four L’s

May 11, 2012 posted 9 days ago Bokenology Diana Schwaeble

It caters to the sports and trivia fans, people looking for a good meal, or looking to unwind after work. Their specialty is Italian food and guests can enjoy pasta dishes as well as one of their..


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h Mixers hMAG mixes it up at Louise and Jerry’s

May 1, 2012 posted 19 days ago h Mixers Diana Schwaeble

This neighborhood bar is one of the oldest bars in Hoboken and is a favorite among locals. Regulars know Louise and Jerry's as L&J's. Known for its fantastic jukebox, pool table, and friendly and colorful..


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Bokenology Jeff from Court Street

May 1, 2012 posted 19 days ago Bokenology Diana Schwaeble

Many of the staff members have worked at Court Street for a long time, making any trip here feel more like a visit to a friend’s house. One such staff member is Jeff, who tends bar with an equal mix of wit, charm, and efficiency...


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Bokenology Alice from Cork City

April 23, 2012 posted 27 days ago Bokenology Diana Schwaeble

They serve everything from IPA’s to ales, to stouts – not to mention seasonal brews. This is a great place to kick back with friends. It has a cozy, intimate environment that attracts locals and dart enthusiasts alike...


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h Fit Get hFIT Fast! hMAG Reader to Win Fitness Makeover!

April 23, 2012 posted 27 days ago h Fit Diana Schwaeble

Is your summer body hidden beneath a layer of fat? We are going to award two free fitness memberships to two lucky readers courtesy of two local gyms! The fitness challenge is a..


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Bokenology Beverly from Black Bear

April 13, 2012 posted 37 days ago Bokenology Diana Schwaeble

The Bear serves high quality comfort food at reasonable prices – all with a smile as the staff prides itself on good service. One such friendly staff member is the saucy Beverly, who treats her regulars as friends...


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h Mixers hMAG mixes it up at Carpe Diem

March 30, 2012 posted 51 days ago h Mixers Diana Schwaeble

Since opening in 2006, Carpe Diem has gained steady support from the neighborhood, providing delicious comfort food and traditional Irish fare for guests...


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Bokenology Rob from Maxwell’s

March 30, 2012 posted 51 days ago Bokenology Diana Schwaeble

There are several long time staff members at Maxwell’s who do more than promote good shows – they promote good feelings by providing guests with friendly service. One such staff member is the manager Rob...


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Welcome Letter Finding New Roads

March 22, 2012 posted 59 days ago Welcome Letter Diana Schwaeble

And perhaps there is no better example of that than the Hoboken MC Club. The guys – largely fearless – tell our writer what it’s like to be a part of a club that embraces the unseen destination, riding..


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Out of Dodge A World of Color

March 22, 2012 posted 59 days ago Out of Dodge Diana Schwaeble

There are lots of reasons to admire the nation’s Capital, particularly the cherry blossoms in the spring. Washington D.C. is literally washed with color for only a few weeks as the weather..



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Faces David Reid

March 18, 2011 posted 429 days ago Faces Alexandria Tava

He follows the beat of his own drumsticks! David Reid, founder of Boso Music, is the first developer of bamboo..




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