STROLLER HQ: Newell Brands to Bring Corporate Offices to Hoboken
(above: Baby Jogger Photo)
Newell Brands Inc.—parent company of Baby Jogger, makers of City Mini strollers—has signed a lease to establish its corporate headquarters at Waterfront Corporate Center III in Hoboken.
Originally founded in Ogdensburg, New York, the company will be moving its corporate offices up to Hoboken from the Atlanta area.
“Our new headquarters will serve as an important business hub for our executive team, certain corporate functions and the company’s Transformation Office. It will also enable us to continue expanding our global e-Commerce and Design teams. Having an additional facility for these key functions enables us to drive future growth and innovation for our new portfolio of leading brands,” said Newell Brands Chief Executive Officer Michael Polk.
“Our choice to locate these capabilities in our new headquarters represents our commitment to scaling these strategic growth drivers for the size and potential of our new company. Our new location will unlock tremendous access to talent in these areas as we build a new future together,” Polk added.
The New Jersey Economic Development Authority reportedly offered $27 million in tax incentives which will help offset the costs associated with the new facility.
“Our vision for Waterfront Corporate Center to serve as the premier business center along the Hudson River waterfront has been realized,” said Steven J. Pozycki, CEO of SJP Properties. “Newell Brands joins a prestigious list of leading-edge companies that are positioning themselves for long-term success by locating within a state-of-the-art building that offers direct access to one of the country’s strongest labor markets, as well as Hoboken’s unparalleled transportation, shopping, dining and entertainment options.”
As for the success of the Waterfront Corporate Center, Pozycki says, “We could not be more pleased to have fully leased this building within just 12 months of completion and are thrilled with the caliber of tenants it has attracted.”